Our Mission
The Kraft Co. was founded to empower businesses, nonprofits, and authors through strategic communication, creative brand development, and comprehensive content services. As a boutique, women-owned business, our dedicated team specializes in bringing your story to life, ensuring it resonates with your audience and drives results.
About Our Co-Founders
Julie Kraft
I bring an extensive strategy, media, and communication background to The Kraft Co. Working as a senior consultant for a research and consultation firm for nearly 20 years, I created high-level, detailed strategic plans for TV stations and networks, helping many of those clients achieve ratings (and financial) success in their respective TV markets, both domestically and abroad.
Recognizing that my skill set could be applied outside of the media bubble, I obtained a master’s in strategic communication and launched The Kraft Co to guide businesses and nonprofits in strategy, brand, marketing, communication, and crisis communication. I also coach executives, researchers, governments officials, and others on how to work with the media and be more effective communicators.
To keep a pulse on emerging consumer, marketing, and media trends, I also teach a range of online courses at two major state universities.
Brie Shouppe
After obtaining a degree from the University of Florida, I started my career as an associate producer in one of television’s largest local news markets. Wanting to expand, I transitioned to a role focused on marketing and business development for one of the top privately held security companies in the United States. In late 2022, I moved on from my role as director of marketing and business development to work as a freelance ghostwriter, editor, and content creator. Then in early 2023, I officially joined The Kraft Co.
At The Kraft Co, I am deeply passionate about our clients stories and prioritizing the best ways to share them. I partner with each organization to support their needs in branding, social media, website copy, writing, editing, and much more. In addition to the businesses we support, I represent and assist authors and publishers with proofreading, editing, and book coaching.
I share my love for reading as a co-host on the Narratives & Nightcaps podcast, a production of The Kraft Co.
Our Approach
Brand Elevation
Defining and amplifying the essence of your 'why,' crafting a compelling story that builds trust and delivers value beyond just a logo.
Story Amplification
Ensuring your message resonates by amplifying your voice and connecting with your audience through impactful strategic communication and content creation.
Strategic Growth
Partnering with you to set clear goals, develop a strategic plan, and turn your vision into reality, whether you're a business, nonprofit, individual, or other organization.