Julie Kraft

Founder & Chief Strategy Officer

I bring an extensive strategy, media, and communication background to The Kraft Co. Working as a senior consultant for a research and consultation firm for nearly 20 years, I created high-level, detailed strategic plans for TV stations and networks, helping many of those clients achieve ratings (and financial) success in their respective TV markets, both domestically and abroad.

Recognizing that my skill set could be applied outside of the media bubble, I obtained a master’s in strategic communication and launched The Kraft Co to guide businesses and nonprofits in strategy, brand, marketing, communication, and crisis communication. I also coach executives, researchers, governments officials, and others on how to work with the media and be more effective communicators.

To keep a pulse on emerging consumer, marketing, and media trends, I also teach a range of online courses at two major state universities.